"In the last few weeks, we have focused our energy on the development of the new Gravel Merino jersey. But that's not all. After all, the new Gravel Merino jersey must seamlessly fit into our current product line and, of course, harmonize with other new products in 2024. Sounds easier than it is." "Now it's your turn: We present you with three ideas each for ladies and for gentlemen. You have the choice of which design it will ultimately be."
Design and Function - The Puzzle Game
Design - how, what, where, why?
"It's a tricky task: We want to implement as many of your wishes as possible - or at least as many as we can. At the same time, we need to ensure that new products with a new design fit into our collection plan. Whether it's material procurement, visual fit, or production technologies. The new jersey is a puzzle piece among many."
Design and Function - Details in the Video
"Now it's your turn: We present you with three ideas each for ladies and for gentlemen. You have the choice of which design it will ultimately be. Before we get started, a few notes in our video."
One more note: In the 1st round, it's only about the equipment and the design of the jersey. You can choose colors in round 2 of this survey.
TO THE CURRENT SURVEY:
Developing Gravelbike Jersey - where do we stand right now?
The five phases of development
"We are taking you along on our development journey of the new bikepacking and gravel bike jersey. You have the opportunity to actively participate in the development. Those who stick it out until the end will have the chance to win a Gravelbike Merino Kit worth €500!"
Phase 1 - The Idea - completed
"We want a new jersey that is specifically tailored to the needs of bikepacking adventurers and gravel bike riders. It should be short-sleeved and ideally made of merino. Those are the only requirements."
Phase 2 - The Brainstorming - Deadline for participation; 31.08.2023
"At this point, you enter the game for the first time. We want to develop the best gravel bike jersey in the world as a team. Because we believe that together with you, we are significantly smarter. Let's start the development together. Let's kick things off with our questionnaire!"
Phase 3 - Prototyping - ongoing
"We analyze the results of the questionnaire and incorporate your ideas into the first prototypes. From the choice of materials to the equipment and features of the jersey, all aspects are checked for feasibility and subsequently implemented."
Phase 4 - Testing
"Let's get on the bike! In this phase, we will jointly test the first prototypes thoroughly. What works, what needs to be improved? After various uses and many kilometers on the gravel bike, we will know more."
Phase 5 - Recap
"Questionnaire number 2 is waiting for you. We present our results and want to know: What is good, what needs to be improved on the gravel bike jersey of the future?"
Depending on the needs, an additional development cycle with prototypes and preproduction samples follows at this point, before moving into the production of our new bikepacking and gravel bike jersey.
