"New products need a new name. But which one? 'All Mountain jerseys' seem to be everywhere on the market since 1867. That's why we decided to take the Nordic approach. Product names Nordic by Nature, so to speak."
"We thought that our product names should have a meaning that fits the product. On the other hand, we are Northerners. So it was natural for us to choose the product names from Low German. Want an example? Here you go:"
Product name: KLEEN Pro Windbreaker
What distinguishes the KLEEN wind jacket? It is lightweight, windproof, and very compactly packable.
"We chose the name KLEEN because the jacket is extremely lightweight (about 100 grams) and can be packed very small. KLEEN means small in Low German. We can't imagine a better product name for this model."
More examples needed?
TRIPLE2
Product Names: The Overview
| LOW GERMAN | HIGH GERMAN | FURTHER MEANING & PRODUCT TYPE |
| ARM | Arm | Armlings |
| LEAF | Berg | Mountainbike Trail Shorts |
| BARGUP | Uphill | Mountainbike Enduro Shorts |
| PAIN | Bein | Bones |
| BREEZE | light breeze | Windbreaker / Softshell jacket |
| BUEX | pants | Long pants |
| BUUZ | Hood | hoodie with hood |
| DOOK | Cloth | Neckerchief |
| DUUN | loss | Down / Insulation Jacket |
| CAMSOIL | vest | Wind vest |
| HEAD | Cloak | Hoodie (with balaclava) |
| CLEAR | Klein | small, compact jacket |
| KLODT | Cap | hat / beanie |
| KNEE | Knee | Kneeling |
| JUST | Long | long-sleeved base layer |
| POOHL | Cappie | Race Cap |
| SIMM | band | Headband |
| HIS | Seat | shorts seat pad |
| SNELL | Fast | Bib Tights |
| SMUDD | drizzle | Rain jacket |
| SHOCK | City | Basic Merino T-Shirt |
| SWEET | sweat | Mountainbike Shirt |
| THROW | Tour | Tourenshirt Merino |
| UNNER | Under | short-sleeved base layer |
| ZIP VELVET | bicycle+zipper | cycling jersey |
"DO YOU HAVE IDEAS FOR NEW PRODUCTS AND SUITABLE PRODUCT NAMES? MAYBE YOU'RE A NATIVE LOW GERMAN SPEAKER? THEN WRITE TO US!"
